Welcome to our Creativex blog

Many of our students are attracted to study in the UK by its undisputed Global reputation for creativity and innovation.
The main idea behind our CreativeX blog is to help students prepare to study in the creative areas increasing their opportunities for engagement with  other students and professionals from the creative areas.

Language Partners has specialised in preparing Brazilian students to study at both undergraduate and post-graduate levels in the UK for a number of years while CreativeX is focussed on supporting those students who specifically want to study and work in the creative areas.

Through workshops and seminars, our aim is  to bring you into contact with other students who are looking to widen their creative horizons together with Designers and Artists who may already have returned to Brazil following their studies in the UK.

We also want to hear from  students about their experiences of studying and working in the creative sector and will be inviting them to take part in our blog.

Renata Estefan: MA Fashion Womenswear CSM The importance of identity in your work

When Renata Estefan took part in the interview process to study at UAL in Rio, she was concluding her Fashion Design course at Senai Cetiq. Determined to achieve her goal of studying on the prestigious MA Fashion Womenswear course at Central Saint Martins, she joined the intensive Fashion Portfolio Development course at CSM:Fashion Folio.
From this program she achieved a place on the one year Graduate Diploma course at CSM in Fashion.
It was while she was in this course that the CSM tutors recognised both her ability and tenacious work ethic!

As well as studying, Renata has shown a dedication to helping other students achieve their goals by running workshops and offering individual advice to students about the development of their portfolios.

This is what Renata had to say about studying on the MA Fashion Womenswear course at CSM when I spoke to her recently.

Jeremy Madeley – Director Language Partners
(
Official Recruitment Representative, UAL in Brazil)

 

A Renata Estefan fala da importancia de criar uma forte identidade no seu trabalho

O curso de mestrado em moda que estou fazendo atualmente na Central Saint Martins tem sido a experiência profissional mais intensa e engrandecedora que eu já vivenciei.  Os alunos são excepcionais e os professores brilhantes. Eu já tive 5 projetos e em cada um desses projetos eu descobri mais de mim mesma. Conheço melhor o meu gosto, os clientes que quero vestir e as marcas com as quais pretendo competir. Temos um projeto em grupo que me permitiu entender perfeitamente a importância da liderança e do trabalho em equipe.

De todos os projetos , o que eu mais gostei foi o da pré-coleção, onde devemos pesquisar tudo e qualquer coisa que nos inspire ( roupas, moda, história, artes, etc ) e temos que criar três looks que dariam uma breve ideia do que pretendemos para nossa coleção final.  Como eu aprecio a essência conservadora e austera  em uma roupa , o meu maior desafio tem sido balancear isso com um pouco mais de frescor e contemporaneidade.
A parte mais difícil desse mestrado no geral é quando as críticas recaem sobre a identidade da sua marca. Muitos alunos ainda não estão seguros quanto a identidade das suas criações e isso atrasa demais o processo de desenvolvimento da coleção. Se você não conhece o seu gosto e o gosto dos seus clientes você fica literalmente perdido e dependente de grandes insights e ideais. Mas se você tem um estilo forte e identificável você não precisa de grandes ideias, apenas de peças bonitas e originais.  Para saber se você tem uma identidade ou não é simples: Se o seu portfólio estivesse em meio à outros 50, sem o seu nome, seria possível reconhecer que esse trabalho é seu ? Quando sua coleção entrar na passarela em meio à outros 15 alunos, saberão que aquelas peças são suas ?Você reconhece que um desfile é Roksanda Ilincic assim que o vê e reconhece que um desfile é Chanel nos primeiros looks.
Isso é identidade. E ter uma identidade, nesse mestrado, se mostrou fundamental. O maior conselho que posso dar à um aluno de moda é esse: estude até dizer chega, todos os cursos possíveis. Todos os níveis existentes. Se existisse um PHD em moda eu faria.  Não tenha pressa em trabalhar e ganhar dinheiro. Estudar é a melhor maneira de se preparar para enfrentar essa industria “Wild” que vemos hoje em dia.

Renata Estefan 

Creative Feedback

jeremy
Jeremy Madeley – Director Language Partners
At the end of each academic year I like to ask students for their feedback on their studies in the creative areas:
A number of our students have just completed their first year of study at London College of Fashion on one of the following two one year preparation courses:
International Introduction to the study of Fashion (IISF)
International Preparation for Fashion
Both courses focus on giving students a better understanding of the Fashion Industry which helps them to decide in which particular area they would like to work or continue studying:
From the second term of the course, students are given the opportunity to choose form one of three specialist pathways in the following areas:
IPF
Fashion Business and Management 
Fashion Design and Technology 
Fashion Media and Communication 
 
IISF
Fashion Business 
Fashion Design 
Fashion Media 
While many students choose this program as a way of preparing for further study at undergraduate level, the course is also popular with students who want to develop their knowledge of the Fashion industry with a view to starting a career.
 
This is the case for Giorgia Moro who studied Law at Universidade Positivo in Brazil before becoming interested in the world of Fashion. Here’s what she had to say about the Introduction to the Study of Fashion course which she has just completed ( June 2016)
 

giorgia

“Adorei o curso, achei essencial pra mim, me fez ver todos os lados da moda e qual é aquele que mais gosto. Tive uma visão geral de tudo e me dei conta do quão grande é este mercado e das várias oportunidades de trabalho que tem por aqui. Sem contar que melhorei muito meu inglês, quando cheguei meu IELTS era 5, fiz a prova de inglês equivalente o IELTS da própria UAL e meu resultado foi 6,5 (sem ter propriamente estudado).

Mesmo que o curso seja voltado para entrar em um B.A. achei que me agregou bastante conhecimento. Como já tenho um degree em Law no Brasil não pretendo fazer outro B.A. aqui.

Ainda com o curso descobri a área que eu mais gosto e com a qual eu quero trabalhar. Eu não vou voltar para o Brasil, vou continuar Aqui, ainda quero fazer um master, mas não agora, primeiro quero entrar no mercado de trabalho. Estou a procura de emprego na área de fashion Business que foi a área que mais me identifiquei.”

This month’s star creative

“One of the things I like the most about LCF is the tutors, from design or illustration to 3D realisation and technicians they are all there to help and teach you. They help us find the best we can be at what we are doing! I have been meeting people from all around the world and with this, learning from them as well. It is all about the relationships you make and how you connect them to your work to follow your biggest and most scary dreams! ”

“It’s a lot of hard work here, but it pays off everyday! I’m so thankful and lucky to be living in the most amazing city of the world and studying at Lcf! “

Livia is pictured with some of her illustrations that were exhibited in the LCF BA press show in June 2015.
#DRAWFASHION is London College of Fashion’s annual fashion illustration competition in collaboration with Cass Art.
Livia is now an ambassador of Cass Art!

#DRAWFASHION celebrates the deeply analytical and emotional skills of drawing and fashion illustration, art forms that capture the wonder of the fashioned body. The competition encourages students to explore their design practice through observation, abstract thinking, traditional and digital drawing techniques.

Together LCF and Cass Art inspire more examination and    re-imagining of the world around us through drawing and illustration.

UAL IB Arts Workshop St Paul’s School November 10th

The UAL IB Arts workshop held at St Paul’s on 10th November was to give students an experience of a typical class they can expect on one of the university’s Foundation courses.

Wendy Anderson, the International Academic coordinator from Camberwell, Chelsea, Wimbledon Colleges ( CCW) ran the workshop for students from St Paul’s, St Nicholas’s, St Francis’s and The American School Campinas ( EAC). The main theme of the workshop was Three Dimensional Design which is one of the pathways students can choose to follow on the Foundation courses at CCW and Central Saint Martins.

UAL’s  Foundation Diploma in Art and Design gives students the chance to experience different art and design disciplines, while helping them build a portfolio for their application to an undergraduate course within University of the Arts London or beyond.

For further details of the Foundation program pathways at CCW visit http://www.arts.ac.uk/camberwell/courses/foundation-diploma-art-design/

We are also holding Post Graduate workshops for students who would like to know more about how to apply to courses at this level at UAL.

Workshops were held on Monday 9th and Wednesday 11th at our Language Partners office in Vila Mariana. There will be another workshop on Monday 16th in Rio.

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Wendy Anderson, the International Academic Coordinator from Camberwell, Chelsea, Wimbledon Colleges ( CCW) explains to students the entry requirements for the PG courses including advice on how to write a Study Proposal.

Students are also invited to show their work ( portfolios) to Wendy and other students attending the workshop

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First Brazilian agency to win the Small agency award from the American magazine Ad Age

senoresMarcelo Costa studied Creative Media at London College of Communication, UAL in 2005 and was one of the first Brazilian students to take part in the UAL Selection Process arranged by Language Partners in Brazil.

After working for a number of agencies in London, Marcelo started his own ad agency Senores in 2012 with his partner Fabiana Costa describing their work as the intersection of story telling and technology.

I caught up with Marcelo and Fabiana recently in Sao Paulo to find out more about one of their new projects Creative Lab and was delighted to hear that Senores has become the first Brazilian agency to win the Small agency award from the American magazine Ad Age:

‘Sem Dono’ Beer Campaign Promotes Adoption by Featuring Dogs on Beer Labels

 

Interview with Nicole Gheller BA Journalism LCC

Nicole UALNicole studied at The Pan American School in Porto Alegre from where she graduated in June 2014.

I was delighted that she chose to come to London when there is such a strong tendency for students studying at her school to go to Universities in the USA.

Nicole has just completed her first year of BA Journalism at LCC, UAL and I was curious to catch up with her while I was in London this Summer and find out how things are going:

– You have travelled all the way from Porto Alegre in Brasil to study Journalism in London, what are your main reasons for doing that?

I believe that for journalism London is the perfect place to be. It is one of the world’s most important cities and several of the major news publications and broadcasters are based in London.

– When did you first decide to study Journalism, what is it about the subject that attracted you?

I decided on journalism quite late, I made my decision just before I started sending applications to universities. Growing up I always enjoyed writing and I was good at it. I knew I wanted to do something I liked but I wasn’t sure if journalism was the right way to go. I thought about other interests that I had, such as travel, fashion, and sports, and realised that I could work with those areas within journalism.

–  You’ve been at LCC a year studying BA Journalism, how would you describe the college to someone who has never been here? What goes on here, what’s the college all about?

There is always something happening at LCC, whether it’s an exhibition, a guest lecture, or simply a bake sale; there are no boring days here. At first I felt a little intimidated because I knew nothing about art and I was going to start studying at an art school, but now that I have been surrounded by it I’ve learned to appreciate it and even be a little more artistic myself.

– How are you finding your course? Can you tell us a little about what you have studied in this first year? What have been your favourite parts?

The course is great. It is really interesting. I was able to learn simple things like adapting your writing to the writing style of a certain publication, to more complex things like what kinds of stories can get a journalist in trouble with the law. My favourite part has been learning the more editorial side of journalism, like knowing the difference between an article and a feature and how each one of them is structured, but the course overall has been amazing.

– Can you tell us about the writing assignments, is there a lot of work?

Yes, not only writing assignments, there is a lot of reading to do as well. We have a seminar every week and for each separate seminar there is background reading and it can range from two 500-page books to one ten-page handout. The tutors don’t expect us to read entire books in one week but skimming through a few chapters is very important in order to engage in the conversation. There are writing assignments every week because as journalists it is what we will be asked to do when we get jobs, those tend to be simple 200-800 word articles or interviews. Essays on the other hand are longer; they range from 1500 to 2500 words. At first I thought I wasn’t going to be able to write them, but I found that if I organised my time (which is the most important part of studying at university) and did all the research that I would be fine. There were days when I had to submit two essays on the same day so time management is very important when it comes to deadlines.

– What kind of areas of Journalism are you interested in? Do you know which area you may want to focus on in the future?

I would love to focus on either travel or fashion, maybe even combine the two, but I still have two more years until I graduate so it’s something that I still need to think about.

– And London, are you enjoying being in the city? What do you like about your life here?

I absolutely love London. I had never been here before it’s so easy to get around and everything I need is just around the corner. I like that there are many parks here. I come from a country that is known for having a warm climate and sunny days so it’s nice to enjoy the sun in the park. The nightlife is also really good. There are clubs and bars everywhere. If I want to go out with my friends on a Tuesday night I know that we’ll be able to find a place with good music and a good vibe. There are also plenty of museums and galleries to visit, as well as cinemas and theatres. I think London is one of the best cities for entertainment.

– Where are you living, can you tell us about your accommodation and your journey to LCC each day?

I am currently living at one of the UAL halls, Camberwell Campus. I would recommend living in halls for the first year because everyone is going through the same thing. Everyone is living away from home and trying to get used to the idea of having to do everything alone. It’s a great conversation starter. The good thing about Camberwell Campus is that there is a bus stop right outside the gates. It’s not close to a tube station but the buses that pass here go all around London. I take the bus to LCC everyday and in 10-15 minutes I’m there. I get off the bus right in front of the college. I prefer taking the bus rather than the tube because I get to see the city and find new places to visit.

– I believe you have become really involved in the Social life of the college, can you tell us what you have been doing in your free time during your first year?

At the beginning of the year I nominated myself to become a course representative for the first year of the BA Journalism course. It was a really great experience as I got to deliver the ideas and concerns of the students to the teachers. I also joined the cheerleading team, the UAL Royals. Joining a sport was a smart decision; I made some great friends within the team and got to meet people from other courses at UAL. There are several sports to join such as football, hockey, rugby, netball, and many others. Every Wednesday the sports go out together for a themed night out. It’s a lot of fun and great to meet people from other sports. I recently joined a society called the Languages Society where students get to teach other students how to speak other languages. I have always loved learning new languages and loved the idea. UAL has a myriad of societies and anyone can find one that interests them and join.

– You have just finished your first year, what are your plans for the Summer, are you going to work, travel etc?

I am going to stay here in London for the summer. I will be working part time and hopefully I will get an internship at a newspaper or magazine. I really want to travel as well, maybe see some other cities in the UK, or go to countries like Spain or France and experience other cultures.

– What would you like to achieve next year on your course?

Next year I want to focus on time management. I will be busy with cheerleading and the Languages Society, as I am now a part of committee for both, so I will need to balance my academic life with my social life. I want to try to keep my grades above a B+ so I will have to make sure that my studies are my main priority.

Face to Face with UAL

When the big day arrives for your face to face interview in Brazil, having previously attended one of the Postgraduate workshops will help you enormously. You will have acquired an insight into the kind of questions the academic coordinator is likely to ask you. You should make sure that you have studied thoroughly the details about the course on the UAL website so that you are knowledgeable about the program you are applying to and show an understanding of the course and the kind of study activities you will be engaged in.

Beatriz Mickle attended the most recent Central Saint Martins postgraduate workshop in Sao Paulo before her interview with Val Palmer from CSM at the end of February this year.

Beatriz Mickle 2

Beatriz has applied successfully to the MA Narrative Environments program at CSM. She graduated from USP in Architecture. During her interview she expressed with great clarity her interest in studying on the program and supported this through the presentation of her portfolio.

We look forward to further success stories like this during the next interviews which will take place in Sao Paulo from 24th to 25th April and Rio on 28th. The postgraduation workshops will take place  in Sao Paulo on April 23rd and Rio on 29th. Further details can be found on our website www.languagepartners.co.uk

UAL Postgraduation workshops

In order to help students better prepare for postgraduate study at UAL, students who have identified their chosen course of study are invited to attend a workshop which is offered three times a year at the same time as the interviews for the full time courses at the university. The workshop helps students to prepare their application before they present this at interview.

A lot of the MA programs at UAL will expect students to have considered what area of research they would like to pursue as part of their studies. As well as wanting to know the specific area of research a student wishes to investigate they will also be expected to explain how they wish to conduct this research, what methods they intend to use etc

Aspects of a PG application such as these will be discussed at the workshops together with guidance on what should be included in a student’s portfolio together with an insight into the kind of work and projects students can expect to be engaged in while studying at UAL.

Preparing to study for a postgraduation at University of the Arts London

UAL offers students great opportunities to study at postgraduation level.Interviews are held in Brazil three times a year for students who wish to study at the university. All students need to prepare their applications carefully in order to be accepted on their chosen course of study. It helps significantly if students attend a seminar or workshop before applying to find out more about the requirements especially at post graduate level.

At the end of 2014, students interested in applying at postgraduate level to Central Saint Martins had the opportunity to attend a workshop in Sao Paulo and  Rio.

The Sao Paulo workshop was attended by the Brazilian CSM alumnae Paulo Goldstein. Paulo studied on the MA Industrial Design course at Central Saint Martins and has since become well known for his innovative design ideas. For further details of Paulo visit http://www.arts.ac.uk/csm/people/csm-alumni/ma-industrial-design/

Paulo gave a talk about his work and the design concepts involved.

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Also present at the workshop was Lucas Machado, who graduated from the Post Graduate Diploma in Design Visual Communication from London College of Communication:
http://www.arts.ac.uk/lcc/courses/postgraduate/pg-dip-design-visual-communication/

Lucas also showed the work he had developed during his time studying in London and explains his projects to Deborah Cook from Central Saint Martins.

It is great to have alumnae present at our workshops who are interested in sharing their experiences of studying and living in the UK with prospective students.